What's the worst that could happen?

Marty O’Donnell the Ytram: Always Take the Risk. Never Stop Weaseling

Most know Marty for the creation of the music behind Halo, but there's much more to his story that never gets told...
  1. His history being a jingle writer
  2. His entire recording studio burning down to the ground
  3. Weaseling his way into working on Riven for over 3 years
It's all of his stories he shares that gives true meaning to advice like "Don't be afraid" and "What's the worst that could happen?"
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Alexandra Watkins: From Match.com date to naming The Baconator

Here's our conversation with Alexandra Watkins, a professional Namer. She's the woman who gave The Wendy's Baconator its name amongst many other well known brands. We talk about how she got her start (a Match.com date), why people need to stop taking themselves so seriously, prison penpals and a boat mutiny, and why we all need to have more fun and make people smile.
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Perry Marshall: Getting to the bottom of the swamp and Defeating Cancer

Here's our conversation with Perry Marshall, a trailblazer marketing guru now leading the most revolutionary cancer research out there (stage 0 detection). We talk about the need to be willing to challenge authority, how to find "the bottom of the swamp", the hard (and rewarding) experiences of being an adoptive father, faith, and of course the research his team is doing right now. "Your #1 job is to find out what your God given formula is"
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